About the report

We surveyed over 80 buyers from a wide range of industries in order to understand how post- and pre-pandemic changes have influenced buyers behaviour, and what the future holds for those looking to sell to them.

Hot topics

  • Why todays B2B buyer is more cautious than ever
  • What buyers want (to see & hear from vendors)
  • The Laws of Attraction for in-market buyers
  • When & how to engage with high-intent buyers


  • 5 Golden Rules for Your B2B Strategy
  • Top Tips for Revenue Generation Teams

Learn how the pandemic has shifted the way business is done for B2B buyers and vendors:

About the Authors

durhamlane logo - large-1
Igniting demand, driving sales and accelerating revenue for the world's most ambitious businesses.

durhamlane specialises in helping ambitious brands to sell complex, high-value offerings into an ever-changing and increasingly competitive B2B environment.

We do this through a seamless blend of outsourced demand & lead generation, account-based marketing and inside sales.

Transforming the way businesses grow their pipeline.

Cyance helps innovative and fast-growing B2B companies and large, global enterprises generate more efficient growth, particularly for those targeting European markets.

Our behaviour insights – based on the most accurate intent data available – give you an unmatched ability to shorten your sales cycle and increase close rates for high value accounts.