About the report
We surveyed over 80 buyers from a wide range of industries in order to understand how post- and pre-pandemic changes have influenced buyers’ behaviour, and what the future holds for those looking to sell to them.
- Why today’s B2B buyer is more cautious than ever
- What buyers want (to see & hear from vendors)
- ‘The Laws of Attraction’ for in-market buyers
- When & how to engage with high-intent buyers
- 5 Golden Rules for Your B2B Strategy
- Top Tips for Revenue Generation Teams
Learn how the pandemic has shifted the way business is done for B2B buyers and vendors:
About the Authors
Igniting demand, driving sales and accelerating revenue for the world's most ambitious businesses.
durhamlane specialises in helping ambitious brands to sell complex, high-value offerings into an ever-changing and increasingly competitive B2B environment.
We do this through a seamless blend of outsourced demand & lead generation, account-based marketing and inside sales.
Transforming the way businesses grow their pipeline.
Cyance helps innovative and fast-growing B2B companies and large, global enterprises generate more efficient growth, particularly for those targeting European markets.
Our behaviour insights – based on the most accurate intent data available – give you an unmatched ability to shorten your sales cycle and increase close rates for high value accounts.