Frustrated by poor lead quality? Need to improve lead-to-close rates? Want to focus more on high-value accounts?

Winning deals with high-value, enterprise-level accounts is the ultimate goal for every business leader. But what does it take to turn those dreams into realities? The answer lies in personalised, Account-Based Marketing (ABM) strategies.

This webinar will cover the essential aspects of ABM, from understanding the power of buyer intent data through to implementing an effective Account-Based campaign.

What will be covered:

• How to get the most out of buyer intent data
• The benefits of targeted, Account-Based tactics
• How to use buyer intent to fuel Account-Based strategies
• Examples of Cyance and durhamlane client success

Who should attend:

• VP/Director of Sales
• VP/Director of Marketing
• Revenue leaders looking for ways to:
  - Improve lead quality
  - Improve lead-to-close rates
  - Increase revenue generation/ROI from sales & marketing activities

When is it?

• This virtual event will take place Thursday October 29th at 3pm (GMT)
• Can't make it? Register anyway and we'll give you FREE access to the webinar recording and post-event content.