Explore the report

In what’s been a turbulent year (to put it mildly), sales and marketing leaders have faced many challenges. Some have faced huge pressure just to survive. Others are thriving and seeing the disruption as a catalyst for growth and new opportunities. 

We surveyed senior sales, marketing and revenue leaders from top companies across different industries, to benchmark the key trends around demand generation strategy and execution. 

Hot topics

  • Entering the next phase of our digital era 
  • The age-old debate: quantity vs. quality of leads 
  • Are the sales and marketing planets finally aligned? 
  • Brand awareness fuelled by great content marketing 
  • Is customer experience (still) the key to unlocking growth? 
  • The future of B2B demand generation

The State of Demand Generation 2021

How are B2B sales, marketing and revenue leaders strategising for the year ahead?

Discover our what’s next for demand generation in 2021.


Ignite Demand

Your Ready-to-Go Sales and Marketing Function


Drive Sales

End-to-End Demand and Revenue Generation


Accelerate Revenue

Maximise Sales Performance