Explore the report

In what’s been a turbulent year (to put it mildly), sales and marketing leaders have faced many challenges. Some have faced huge pressure just to survive. Others are thriving and seeing the disruption as a catalyst for growth and new opportunities. 

We surveyed senior sales, marketing and revenue leaders from top companies across different industries, to benchmark the key trends around demand generation strategy and execution. 

Hot topics

• Entering the next phase of our digital era 
• The age-old debate: quantity vs. quality of leads 
• Are the sales and marketing planets finally aligned? 
• Brand awareness fuelled by great content marketing 
• Is customer experience (still) the key to unlocking growth? 
• The future of B2B demand generation